The campaign which launched in 2023 shares Monday specials through their free app, driving traffic to the popular franchise chain.
LAS VEGAS – While other fast casual and fast-food restaurants are frantically launching specials to keep and bring back customers, Ori’Zaba’s Scratch Mexican Grill never lost them and never lost sight of what is important to consumers. They have always done right by the customers ─ offering fresh authentic old world Mexican cuisine, new seasonal menu items, Kids Eat Free Sundays and value priced menu items.
This promotion was an evolution. In 2023, Ori’Zaba’s tested Taquito Tuesday with deals for 99-cent chicken or shredded beef taquitos. It was so popular that they decided to introduced a dynamic marketing campaign called Magico Mondays, offering customers exclusive menu deals starting at $1 and rotating discounts that are delivered instantly in the free Ori’Zaba’s Zip Rewards app.
Ori’Zaba’s Franchise Business Partner Mayela Masoli explained, “Our customers love the value that Magico Mondays deliver along with the fact that the specials change every quarter. From a franchisee perspective, these specials help increase traffic, bring in new customers and promote greater brand loyalty from repeat customers.”
Ori’Zaba’s Scratch Mexican Grill is famous not only for its healthy, delicious and authentic made-from-scratch menu but also for leveraging technology to deliver value to both customers and franchise owners like it does with Magico Mondays through the Zip Rewards app.
Masoli also points out that anyone who orders on the app is eligible for lower delivery prices on their purchases, every day of the week. As one satisfied customer told Ori’Zaba’s, “Everything was delicious and correct! We always love getting the Magico Monday discounts!”
To learn more about Ori’Zaba’s franchising opportunities, contact franchise@zabas.com or visit OriZabasFranchising.com.
About Ori’Zaba’s – Ori’Zaba’s Scratch Mexican Grill is a fast-casual Mexican restaurant chain whose mission is to feed the soul of every guest with old world Mexican flavors, made every day with care in their scratch kitchens, with the finest, freshest ingredients. Originating in Las Vegas in 2001 Ori’Zaba’s multiple locations can now be found in Nevada and is currently expanding into Michigan, Texas and throughout the United States. To learn more, visit OriZabasFranchising.com.