Customers have always appreciated the fresh, daily prepared ingredients of Ori’Zaba’s Scratch Mexican Grill. Now, the joy of indulging in a made-to-order taco or exploring vegan and vegetarian options on the Ori’Zaba’s menu is all the more rewarding with the upgraded ZIP loyalty program.
ZIP stands for “Zaba’s Important Person.” The refresh of the loyalty program rolled out on October 1, 2025 and created more rewards in response to customer feedback requesting greater flexibility in points and access to additional tasty options. As the total restaurant industry focuses on customer retention strategies, this new loyalty program positions Ori’Zaba’s Scratch Mexican Grill as a top food franchise available to investors.
Table of Contents
What Customers Can Expect from ZIP
The previous version of the loyalty program for this Mexican franchise allowed customers to redeem an entrée at 150 points and $15 off at 300 points. Ori’Zaba’s Scratch Mexican Grill has improved the program by listening to guests’ feedback, a crucial aspect of how the company operates. It is also a new loyalty program that celebrates the 24th anniversary of the well-known and loved Mexican food brand. The new ZIP program includes:
- Earning 1 point for every $1 spent can be redeemed on appetizers, tacos, bowls, and more.
- Fast rewards (40 points) for snack items like Brownie de la Casa, Zalapeño Balls and Agua Fresca.
- Delicious perks (120 points) for loaded chicken taquitos, chips & queso or a crunchy snack pack.
- Classic entrée tier (150 points) for a free entrée up to $14 in value, including their award-winning fish tacos or street taco combo.
Another lesson on how to start a franchise with a growth mindset is that the ZIP program also provides access to priority delivery for members (30 minutes or less), line skipping for digital orders, birthday perks and early availability of new items. Guests enjoy rewards that come sooner and more frequently than in the previous loyalty program, all of which are included in franchise training. Considering that 60% of U.S. customers place at least one food order per week through apps or online portals, these are significant loyalty perks.
What Loyalty Plans Do for Guests and Franchise Growth
Guest loyalty programs for a low-cost restaurant franchise can significantly impact numbers. Sites experience about a 20% spike in visits, with customers spending upwards of 20 percent more per visit. Almost half of restaurant loyalty members use that loyalty program several times a month, leading to greater engagement and sales.
When a top Mexican food franchise like Ori’Zaba’s launches its loyalty program, they can expect to experience a surge in guest orders.
Entrepreneurs learning how to become a franchise owners should remember to look for the value of the ZIP program, rather than focusing solely on franchise royalties and marketing strategies. It is programs like these that help locally owned Ori’Zaba’s Scratch Mexican Grills stand out and grow stronger customer retention. Loyalty members are frequently targeted with marketing messages, often highly targeted toward their buying habits, at very efficient cost-per-touch rate, allowing regular and direct communication with store regulars.
Join the Celebration & the ZIP Rewards
Guests can sign up for the ZIP rewards program. This loyalty offer helps define guest behavior and boost lifetime value, providing a scalable, brand-consistent opportunity for one of the best food franchises available.
Loyalty is more than points. It is a nod toward rewarding real customers while also driving sustainable growth. It creates a wonderful setting for families to get more value out of traditional Mexican food, which helps differentiate Ori’Zaba’s Scratch Mexican Grill from competitors. Learn more about the ZIP loyalty program and how it can boost franchise opportunities today.
