The ORI’ZABA’S SCRATCH MEXICAN GRILL Franchise Opportunity

Jennifer Howell

President

Jennifer Howell is a dynamic and seasoned professional. She has a proven track record of exceptional leadership, team management, business and strategic planning, business development, product management, project management and marketing. As the President of Ori’Zaba’s Scratch Mexican Grill, Howell has expanded the business through solid operational practices, creative marketing approaches and offering franchise opportunities.

Prior to joining Ori’Zaba’s, Howell played a pivotal role in rebooting WildPlum, a small mountain business, by transforming it into a repeatable and scalable operation. She spearheaded initiatives such as launching a grocery/liquor shopping cart, a complete store rebrand, a delivery product launch and the development of a profitability model.

Howell also made significant contributions to the executive team at HealthTrans, where she held the positions of Senior Vice President of Marketing and Project Management and Vice President of Marketing. Notably, she supported the $250 million sale of the company and led business development efforts, including landing a major contract with Kaiser Part D.

One of Howell’s most significant accomplishments was driving the BigAppleRx program. Under her leadership, the initiative won a competitive discount prescription program administered by Mayor Bloomberg. She managed brand development, marketing, and street ambassador teams, ultimately distributing hundreds of thousands of discount prescription cards to at-risk populations.

Starting as the 13th employee at Micromedex, Howell quickly climbed the ranks from part-time graphic designer to Senior Director, managing a team of 45 marketing professionals. She supported the company’s growth through two acquisitions and an expansion to over 1,000 employees.

Howell holds a bachelor’s degree in science with an emphasis in Marketing and Advertising, as well as an Associate’s Degree in Graphic Design. In addition to her professional accomplishments, she has volunteered with the That Others May Live Foundation, supporting children of fallen service men and women.

Outside of work, Howell is a sports enthusiast and enjoys oil painting, photography and reading fiction. As the eighth of nine children, she takes pride in her Irish heritage. A firm believer in the power of collaboration, Howell is always willing to roll up her sleeves and work side by side with others. She values strong leadership and is not afraid to step up and lead when necessary.

With her wealth of experience and passion for excellence, Howell is a driving force in her industry, committed to making a lasting impact on the businesses and communities she serves.

Amber Ranzoni

Franchise Account and Business Solutions Manager

Amber Ranzoni is a dedicated and accomplished professional with a strong background in the food and beverage industry. She is currently serving as the Franchise Account and Business Solutions Manager at Ori’Zaba’s Scratch Mexican Grill in Las Vegas, Nevada. Ranzoni joined the company in September 2014 and has a proven track record of success, having worked her way up the ranks over the past nine years.

With a deep understanding of marketing, menu engineering, employee training, operations management and budget development, Ranzoni has made significant contributions to the growth and development of Ori’Zaba’s. Some of her notable achievements include developing new recipes for vegan guests, implementing the Ori’Zaba’s ZIP app and loyalty program in 2022 and creating new location opening systems and tracking tools for successful franchise restaurant launches.

Ranzoni’s journey at Ori’Zaba’s began as a General Manager in 2014. She swiftly advanced through several positions including Area Manager, Director of Operations and Vice President of Operations. Before joining Ori’Zaba’s, Ranzoni gained valuable experience as an Assistant Manager at Pizza Hut Inc in Las Vegas, Nevada from May 2008 to July 2014.

In addition to her impressive career trajectory, Ranzoni has demonstrated a commitment to employee development by creating an in-house training and learning management system. This comprehensive program focuses on day-to-day operations, cleaning, food safety, and preparation certification courses, complete with instructional videos featuring the restaurant staff.

She enjoys traveling and spending time with her husband and their four teenagers. As a cat enthusiast, Ranzoni has even designed and installed kitty jungle gyms along the walls of her house.

Ranzoni is a passionate and results-driven professional who believes that “how we survive is what makes us who we are,” a quote by Tim Mcllrath that embodies her approach to both her personal and professional life.

Mayela Masoli

Franchise Business Partner

Mayela Masoli is a dedicated and accomplished Franchise Business Partner at Ori’Zaba’s Scratch Mexican Grill in Las Vegas. With over 30 years of experience in the fast-food industry, Masoli has a wealth of expertise in people management, P&L, relationship building, working with internal partners and effective communication skills. She joined Ori’Zaba’s in October 2020 and has been in her current position since January 2021.

Throughout her extensive career, Masoli has received numerous accolades for her outstanding performance and support of her field teams. Notably, she was awarded the “Floppy Chicken” #126 by President of KFC David Novak and the “Big Cheese” by President of Pizza Hut Jerry Buss for her exceptional contributions to their respective brands. Masoli played a crucial role in the creation and management of a full department at KFC Corporate which supported the nationwide rollout of sandwiches in 1999.

Masoli’s 30-year tenure within YUM Brands has allowed her to gain valuable experience across KFC, Pizza Hut, Taco Bell, Long John Silvers and A&W. She holds a SHRM-CP certification, showcasing her commitment to professional growth and development. In addition to her professional accomplishments, Masoli is an active volunteer with Toys for Tots, a charitable organization her husband supports as a retired Marine. Outside of work, she is a Zumba enthusiast, always eager to join a class whenever the opportunity arises.

Masoli is known for her humility and loyalty, consistently striving to do the best job possible. A fun fact about her is that she was born with her bottom two teeth. She firmly believes that “leadership and learning are indispensable to each other,” a guiding principle that has undoubtedly contributed to her successful career.

Masoli’s unwavering dedication, loyalty, and passion for her work make her an invaluable asset to Ori’Zaba’s Scratch Mexican Grill and the fast-food industry as a whole.

Maria Maciel

Franchise Sales Manager

Franchise Sales Manager Maria Maciel is a dynamic bilingual professional with a wealth of experience in franchise development. Growing up in Guanajuato, Mexico near Mexico City, she is the company’s first franchise sales manager that is fluent in both English and Spanish which is an excellent benefit for potential franchisees.

With eight years of experience in the franchise industry, Maciel dedicates her career to changing people’s lives for the better. Her clients benefit from a detailed discovery process that provides the education necessary to confidently make the life-changing decision to own a rewarding business with Ori’Zaba’s Scratch Mexican Grill.

Maciel excels in management, strategic planning, business development and sales. Her accomplishments include spearheading the creation and management of the lead qualification department, implementing a streamlined sales process that led to the training of 21 individuals within just three months. Through her strategic implementation of sales processes, the company witnessed an accelerated pace in closing deals.

Prior to her role at Ori’Zaba’s, Maciel amassed eight years of experience working with various brands during her tenure at SFD. Notable brands she collaborated with include Postnet, Mrs. Fields, TCBY, Matco Tools, SunnyDays Home Care, Slice House and many more.

While not occupied with her professional endeavors, Maciel is an active volunteer with the Grupo Latino Americano in her community. This involvement allows her to make a meaningful impact by assisting the Latino community with application forms for medical, educational, legal and social services. She also organizes cultural and social activities to preserve and celebrate the rich heritage of the community.

Outside of work, Maciel enjoys trying new restaurants locally and globally, exploring her passion for culinary experiences. She also relishes spending time at the lake with her fur baby and weekends with her family, indulging in her mom’s delicious food.

An avid traveler, Maciel has visited 14 countries, including the unique experience of being one of the few who have been to Liechtenstein, a European country with a population of 39,000, ranking as the 6th smallest country in the world.

Her favorite quote, “A generous person will prosper, whoever refreshes others will be refreshed,” reflects Maciel’s commitment to kindness and generosity in both her personal and professional life.

Julit Molina

Performance Implementation Coach and Corporate Store Lead

Julit Molina is a seasoned professional with a passion for coaching, training and implementing high standards within the workplace. Currently serving as the performance implementation coach and corporate store lead at Ori’Zaba’s Scratch Mexican Grill in Las Vegas, Molina brings in more than 10 years of experience to her role.

Since joining Ori’Zaba’s in August 2012, Molina has demonstrated a talent for building cohesive teams across various locations, leading to substantial increases in sales. Her dedication to coaching, team building and standards implementation has been a driving force behind her success.

Prior to her current position, Molina served as an assistant manager at a dry cleaner for four years. Before that, she gained valuable experience working in agriculture, picking various fruits in the San Joaquin Valley, California.

Molina has exceptional listening skills, making her the go-to person for those seeking a receptive ear. Her favorite quote, “I make them as I go,” reflects her adaptive and dynamic approach to challenges.

In addition to her professional achievements, Molina is a proud supporter of Pure Nevada, an environmental conservation organization dedicated to cleaning up Nevada. In her free time, she indulges in off-roading adventures and road trips.